Our Selling Strategy
SMS Group, LLC Specializes in Sell-In/Sell-Through Marketing
Distribution Strategy (Sell-In)
SMS Group focuses on the following distribution channels:
1-step siding, roofing, window and door distributors
2-step specialty distribution
Dealer/Installer Insulation and "After-Paint" contractors
End User (Sell-Through)
SMS Group understands and implements a focused end user sell-through sales and marketing strategy.
SMS Group, either individually or with distributor sales personnel, drives sales through personal contact with builders, contractors, installers or architects.
Selling Downstream
Consultative Selling and Accountability
SMS Group engages distributor partners in a consultative selling approach. This approach is designed to reveal areas where we can help you increase profits. Our associates understand the industry and they create value to our distributor partners beyond their products. The consultative selling approach ensures that our vendor partner products, programs, and services are aligned with the growth strategies of our distributors.
We aim to establish a sales and marketing plan custom designed to drive results for both our vendor and distributors. We also work to establish a measurement system to monitor the success and execution of marketing programs.
Industry Knowledge
SMS Group Has a Unique Blend of Professional Sales and Marketing Experience. We Have Successfully Served all Facets of the Professional Building Products Industry and Our Team Has Over 150 Years Combined Experience in the Industry.
Our Associates Pride Themselves on Staying Up to Date on the Latest Industry Trends. SMS Not Only Focuses on the Exterior Enveloping of Building but Also the Interiors as Well. We Also Offer Full Customer Support to Not Only Our Customers but Vendor Partners.
Exterior Products Field Sales Coverage Territory
SMS Group Associates are Located in or Near Major Southeastern Metropolitan Cities, Providing Easy Access to Major Building and Construction Activity.
Interior (After-Paint) Products Field Sales Coverage Territory
Our After-Paint Associates Live in Their Respective Territories, but Travel Out of Their Area as Needed to Call on Corporate Accounts.