Our Selling Strategy
SMS Group, LLC Specializes in Sell-In/Sell-Through Marketing
Distribution Strategy
SMS Group focuses on the following distribution channels:
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1-Step - Siding, Roofing, Window and Door, and Millwork Distributors
2-Step Specialty Distribution
Lumberyard and Dealers
Dealer/Installer Insulation and "After-Paint" Contractors​​​
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SMS Group, either individually or with distributor sales personnel, drives sales through personal contact with:
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Builders
Contractors
Installers
Architects
Homeowners
The Selling Channels
Consultative Selling and Accountability
SMS Group engages distributor partners in a consultative selling approach. This approach is designed to reveal areas where we can help our partners increase profits or market share. Our associates understand the industry and they create value to our partners beyond the products. The consultative approach ensures that our partners products, programs, and services are aligned with the growth strategies of our customers.
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We aim to establish a sales and marketing plan custom designed to drive results for both our manufacturers and distributors. We also work to establish a measurement system to monitor the success and execution of our activities.
Industry Knowledge
SMS Group has a unique blend of professional sales and marketing experience. Our associates have successfully served all facets of the building products industry​
Our associates pride themselves on staying up to date on the latest industry trends and engage industry associations and seminars to stay informed.
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